Brand Story

The first Dairy Queen store opened in Joliet, Illinois in America in 1940, later on it became known as the “queen of dairy” of the industry with its unique taste of soft serve. Through its subsidiaries, DQ develops, licenses and manages a system of more than 7,000 locations in more than 25 countries across the world, and became one of the giants of the global chain restaurant industry. Our signature product, the "Blizzard ® series" has the reputation of "upside down ice cream", which has become a new trend in the ice cream industry. DQ had always been devoted to leading a leisure life style, our mission is to create lasting memories for all who visit DQ.