Brand Story

DQ, a well-known brand, belongs to Berkshire Hathaway, a group controlled by Warren Buffett. It has about 7,000 stores in more than 30 countries including the United States, Canada, and China. DQ came to China in 1992 and quickly became one of the leading brands in chain store restaurants in the Chinese market and is growing rapidly, making China an important overseas market for DQ!

DQ is not only an ice cream brand, but also a globally renowned hamburger and ice cream fusion restaurant. By the end of 2023, among the nearly 7,000 stores of the DQ brand worldwide, 4,000 of them are hamburger restaurants. On average, each store serves more than 300 customers per day. More than 200 million hamburgers are sold in the United States, Canada, and the Middle East each year.

Now DQ worked with CFB to introduce American-style burgers to China, and further creating burgers specifically tailored to the tastes of Chinese consumers. It launched China's first DQ Blizzard and Burgers store in Shanghai, and bringing the city-limited “Shanghai Spicy Sauce Flavored Angus Beef Burger”. In the future, every time DQ Blizzard and Burgers enters a new city, it will launch a local limited flavor to bring more delicious surprises to Chinese fans!

DQ Blizzard and Burgers' signature burger uses Australian imported Angus grain-fed beef, which is hand-patted and freshly grilled, with a rich meat aroma; it is paired with brioche bread with a high content of imported butter from New Zealand, along with sweet and tender butter lettuce to create a soft, sweet, and juicy taste. In addition, the Blizzard – our signature DQ ice cream, using whole milk fat formula and controlling the air ratio at 40%, achieving the effect of “Upside down ice cream”. The rich and smooth Blizzard combined with the delicious DQ burgers gives you double the satisfaction and deliciousness.

In addition to the ever-popular Blizzard with its signature upside-down feature and American-style burgers, DQ is also constantly innovating and launching popular new products. In 2019 we launched DQ hard pack which sold both in store and e-commerce platforms. The hand churned series also launched in 2019 and the Cupfection series launched in 2020 fully meet consumers' diversified demands for ice cream, maintaining super-high popularity ever since. In addition, there are a wide variety of beverages and food to choose from. And ice cream cakes have witnessed exponential growth, showing great potential.

Every time consumers visit DQ, they always feel satisfied, even with diverse choices. DQ has been committed to leading the leisure lifestyle trend and conveying the brand concept of "enjoy what you love" to more consumers.